Tuesday, August 28, 2012

Smart phones lead the electronic gadgets market faster than expected

The growing demand for high-end smart phones in developed countries stimulate the development of electronic gadgets market greatly, while emerging economies are exceptionally strong demand for low-cost smart phones, and 2013 smartphones are expected to the majority of the global mobile phone shipments and it is previous expected ahead of time for two years.

Expected 2013 smartphone shipments accounted for 54% of the global mobile phone market, higher than 46% in 2012 and 35% in 2011. Share of smartphone shipments in 2013 more than 50% for the first time.

This is a huge improvement, and then predict smartphones have to wait until 2015 before leading position. In the past 12 months, the price of smart phones become more and more easy to bear, and the manufacturers introduced more smart phones to stimulate low-end smart phone sales in the Asia-Pacific region, as well as sales of high-end smart phones in the United States and European markets.

Smartphone shipments this year, and with the strong expansion of the market share for the first time to become the leading type of mobile phone, and the next few years, shipments will maintain double-digit growth rate. By 2016, smart phones will account for the overall mobile phone market of 67.4%, as shown in Table 1.

Smartphones will surpass feature phones this year, to become the largest mobile phone type.

This year's smartphone share to rise to a higher level, the mean feature phones lose advantage. Feature phones a notch higher than the most basic, low-cost entry-level phone, but lack the exquisite design and rich functionality of the smart phone. Until last year's feature phones dominate the wireless market, holds 45.9% of the share, but this year, its share will drop to 40.5 percent, began an irreversible downward trend. By 2016, the market share of feature phones will retain 28.4%, less than half of the share of the smartphone.

The third type is the entry-level and ultra low-cost handsets, will occupy the underlying market, the share of this year is expected to be approximately 19.4%, down to only 4.2% in 2016.

Smart phones becoming more and more popular, and the price is getting easier to bear, and will be the focus of the mobile phone industry. The smartphone will offer a variety of features to enhance the user experience, and at the same time, provide a hardware platform to increase average revenue per user, a large number of smart phone users use the data to create the conditions.

Mobile application development industry is growing, and launched numerous applications in all kinds of smart phone platform, the smart phone will also help to maintain an important position.

The smart phone market differentiation for the field of low-end and high-end

In fact, the smart phone market consists of two parts: the high-end smart phones and low-end smartphones. Vendors have introduced low memory and limited low-end smart phones for developing countries and emerging markets. These phones in these areas to stimulate the use of a data plan (data plan), thus promoting the telecom revenue growth. The low-end smart phone users will be the first time consumer smart phones will account for 43% of the overall smartphone market in 2016.

In contrast, the high-end smart phone users will be mainly in the developed countries or some higher level of industrialization in the developing countries in urban areas. The type of smart phone users will continue to be higher than the low-end smart phone users is expected to more than 700 million in 2016.

Apple and Google are currently two major smartphone platform, and will continue to stay ahead in the field. In the next few years, Microsoft's Windows platform is expected to become the third viable smartphone platform.

Competitive smartphone platform, and frustration so far has led to a number of platforms, including Nokia's Symbian, Palm WebOS and Research In Motion BlackBerry. IHS iSuppli believes that the hardware capability is no longer determined the smartphone success only factor, and many other factors are also very important. These factors include the strong support of the software capabilities, beautiful and intuitive user interface, and a variety of available applications, developers, stable vertically integrated seamlessly.

South Korea's Samsung, the leading manufacturers in the global mobile phone market in the first quarter, replaced the Nokia of Finland. Nokia occupies the location of the mobile phone leader more than a decade, now relegated to the second. U.S. Apple, ZTE of China and South Korea, LG Electronics also belong to the columns of the five largest mobile phone manufacturers. These five vendors combined share in the first quarter of the total handset shipments of 75.5%, slightly higher than the 74.7% in the fourth quarter of last year.

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