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Friday, July 27, 2012
New Leader in Chinese Cell Phone Market—Samsung S3
In thedigital gadgetsmarket, apple is dominant
with iPhone, in the past few years is one branch alone beautiful. However, with
the Android system develop and grow gradually, Apple also felt quite fierce
offensive from Google products, especially most robust momentum from Samsung
which with the trend to be the new leader in this phone maket.
As the flagship product from two
companies, Samsung S3 and iPhone 4S, they confront inevitably. Especially in
the electric version of the iPhone 4S listed for sale, two product competition
is further expanded, from WCDMA extended to the field of CDMA 2000 field. The
two companies are the growing importance of the Chinese market, in the fierce
competition, who is the greater chance of winning?
iPhone intelligent mobile phone
from iPhone 4 with a two 3G network version -- WCDMA and CDMA2000, and from 4S,
CDMA2000's products have also entered the Chinese market, so the China Unicom
and China telecom users can experience this product, it is also considered the
apple in the Chinese market further power a performance.
By contrast, Samsung has been accumulated
for many years and has more advantages in network system. From the previous
generation S3, Samsung respectively for three operators introduced the system
products, and the S3II also followed this, China Unicom, China Mobile WCDMA
system I9100 TD-SCDMA's I9108 and China Telecom CDMA2000+GSM double need the
I929, can fully meet the needs of different operators user needs.
telecommunication version, although the latest telecommunication version of
iPhone 4S also supports WCDMA/GSM network, but it is not the double need, the
WCDMA/GSM network can only be used under the condition of international
roaming. In comparison, the Samsung I929 double need design, more suitable for
the needs of domestic users, especially the 3G still in the popularization
stage, many users still retained the 2G number.
For Apple products, consumers
are stunning in its excellent user experience at the same time, will understand
its uncompromising side. Despite the Chinese market value degree increasing,
but the fact of the matter is, apple did not do too much in the function
localization improvement, but give the task to a third party application. But
the third party application after all have their limitations, for the
localization of application integration can be seen as a disadvantage of apple
For example, take the most
fiery application micro-blog, although iOS 5 published in the world, the
integration of Twitter is the one large window, but in China it is not the
integration of the native SNS services, users can not even from the gallery
will share the photograph to the micro-blog, in other platform products have
become accustomed to this point of the users, will be more trouble.
Samsung integrate better in
this aspect. In S3II, the functional representation is Samsung " network
", it includes " circle ", " Star " and " reading
circle ", respectively, the integration of domestic mainstream social
networks, online video, and online reading service, the user need only at an
interface, you can see different social network friends information, to
appreciate the rich online multimedia and reading materials, ease of use is
Overall, as an old brand mobile
phone manufacturers, and Samsung has been demonstrated outstanding consistently
in the Chinese market, the integration of industry resources, so as to enhance
the product localization function will have an advantage, S3 as the Samsung's
flagship model, is the advantage of centralized experience. From this point of
view, Samsung is more adaptable to the Chinese market than Apple.