Yesterday, you may very happy just because
you got a Nokia N97, but when you wake up, Symbian system is out
of style, you may prepare to buy a new one, which equipped with android or iOS,
the update of digital gadgets is to
fast that more that we can image. So, this article, I analysis the great change
in the cell phone market.
We all know that Nokia was a giant before,
but when Nokia announced on the 27th, will be closed the last factory in
September in Finland .
The overlord of the mobile phone manufacturing, several recent spread the news
of layoffs and plant closings. Sat 14 years of Nokia in the mobile phone market
share on the throne, to hand over the top spot in the first quarter of this
year, Samsung's successful ascent. 1998, Nokia replaced Motorola.
Today, Motorola and
Nokia, with a heavy sense of the name has lost the aura of the past. Apple by
virtue of the innovation momentary limelight without the two; Samsung constant
imitation learning with rapid skill to seize the market; young HTC sprint to
catch up, LG, Sony re-locate to find direction; domestic mobile phone brands
are also to introduce new competition for market share.
Rise of the mobile phone market, but more
than 10 years, in such a short time, this arena scene rise, sink, catch up,
silence, the story of the disappearance of each vendor in the fight to write
their own destiny. Who will become the next king? Samsung hardware is strong,
but the software is considered to be a short board; more attention to profits
than market share, Apple; young brand HTC is hot pursuit.
Nokia let out the Throne
Motorola did not continue to write
brilliant in the 2G era, Nokia, crashed out of the battle in the 3G era, Apple and
Samsung to come from behind.
Review these changes in the mobile phone
market, "great change" arrogant, 1997, Nokia replaced Motorola to
usher in their own first Motorola the peak time. But by 2009, the pattern of
the recurrence of the changes, Apple, Samsung, HTC began to emerge.
Today, Nokia smartphone market share of
only 6.6%, not a smart functions to help Nokia re-donned the jersey of the
king. Apple and Samsung to come from behind, respectively, in the profits and
size to put up their banner.
However, the new strategy did not let the
Nokia stand up. Since last year announced an alliance with Microsoft to create
the outside Andrews and Apple ecosystem, Nokia began losses, and losses have
been to the second quarter of this year, while the third quarter, Nokia CEO
Elop said "remain difficult".
HTC "transition pains"
Behind Apple and Samsung, the same catch up
with the HTC. This young brand has quickly jump red shipments were more than
Apple, Samsung has become the United
States market shipments in the first place
manufacturers. HTC started relying on OEM machine Sea Strategy from HTC OEM
cultural mentality of the period. The fourth quarter of last year, HTC has set
the route of the "quality strategy" full sprint, high-end models HTC
One series of product development, but also gave up the previously planned a
range of products.
The series efforts of HTC in the Chinese
market seem to have received the results. According to the Shiner consulting
market research data, HTC, more than 1500 yuan price of the smartphone market
in May, a market share of 13.3 percent, compared to 6.4 percent in April more
than doubled, behind Samsung and Apple .
Silence, whether outbreak?
Catch-up behavior of the self-help with the
Nokia and HTC, the same in the era of intelligent machines frustrated,
Motorola, LG and other in the quiet state. Sony Ericsson disappear,
"Sony" completely replace.
Motorola is considered to have been the Google
"frozen". Google acquisition of Motorola, he caused a lot of
conjecture, there is a Google's Andrew system will not continue to be fully
free of charge. The old version will continue to provide to other
manufacturers, but Google will Andrews into a semi-closed for Motorola to
provide some special good version. But the reality is, Google Look on
Motorola's lucrative patent accumulation, did not make any
"preference" move on Motorola.
Similarly, the Korean companies LG and
Samsung mobile phone business can be described as ice and fire. Samsung in
2003, began to enter the smartphone market, LG reaction is too slow until 2010,
the product of smartphone. After entering the smartphone market, LG has been
stagnant.
From this article, we can feel the great
change in the digital electronics market,
Moto, Nokia, Apple, Samsung, HTC, LG, we don’t know what will be happen
tomorrow, so just enjoy today.